The Tillotson Ave stand sits close to Ball State University, right where student traffic meets daily commuters crossing town on their way to work or class. That mix keeps the drive-thru busy from early morning through late evening, seven days a week.
Even skeptical coffee drinkers get won over here. One regular admitted they drove past for months before finally giving in, and now it's their only stop, even chasing down a 7 Brew location while on vacation in Kentucky just to get their usual order.
Bad weather doesn't slow things down either. One family stuck at home during a heavy Muncie snowstorm found 7 Brew open when little else in town was, with staff like Emma keeping the line moving and drinks coming out fast.
Regulars stick around because the 7 Brew menu covers a lot more than plain coffee. Hot days call for something cold and refreshing, and the green teas give Muncie drivers a lighter option that still feels like a treat.